Miss Soyeon Park, a young and vibrant CEO of YOUJIN Agriculture Co., Ltd.
The company specializes in manufacturing homemade heritage products like Sikhye and Gochujang.
Sikhye 식혜 is a traditional sweet Korean rice drink, made from malted barley and rice.
Their family recipes originated from Mrs. Lee Eumjeon in 1945. Soyeon is the 4th generation to carry on growing this brand of authentic flavors of Korea into international markets.
Met Soyeon at the FDM 2026. Such a lively character. Her get-up was so cute and attractive so I tried chatting with her. She could hardly speak English but we had a translator nearby. I really admire her courage to try marketing her brand internationally. I so wished I could speak Korean, even a little!
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